Branding of Indore in FIFA World Cup – Photo: amar ujala digital Expansion In the Football World Cup being held in Doha, an Indori person branded Indore as the cleanest city in the country. He got the Holkari turban and angrakha parceled from his family living in Indore. Wearing it went to watch the match. Slogan of the country’s cleanest city Indore was written on the poster and the spectators remained in the gallery. Mohan Chauhan is a resident of Indore. He is a manager in an automobile company in Qatar. He has bought tickets for the FIFA World Cup. Mohan tells that both his sons told him that the entire international media keeps an eye on the World Cup spectators’ gallery. You take advantage of this opportunity and do branding of Indore. First Holkari turban and tunic were sent. He sat in the audience wearing it. Slogans of Clean City Indore and Pravasi Bharatiya Sammelan were also written on the posters and taken away. Mohan said that many foreigners took selfies with him after seeing the royal attire. I informed him about the specialties of Indore city. Mohan says that even though he is away from his city, he has not forgotten the culture and taste of the place. Many times they order Namkeen from Indore in parcels. Mohan said that in other matches also he will adopt Indori style and enjoy the match.